The Sony CES 2025 keynote will begin soon and you can watch it, and follow our coverage live, right here. The Afeela electric vehicle dominated Sony's 2023 and 2024 CES press conferences and it appears that trend will continue this year, with an appearance at the Sony event (and a followup press conference) already confirmed. This represents a change for Sony, a CES mainstay company, as it's better known for its decades in the consumer electronics space with its Walkman portables and Trinitron TVs of old along with next-gen PlayStation consoles and Alpha cameras. The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise rollout at CES 2023, the Sony CES presser teed up additional details on the EV's LiDAR-heavy sensor array and AI-enhanced cabin tech (the latter coming with an assist from Microsoft) at CES 2024.

A year since Sony Honda Mobility (SHM) announced its debut EV concept, the Afeela, the company is back at CES 2024 to offer more details, more collaborations and a driving simulator. The name of the concept vehicle hasn't changed since last we saw it. What is new, however, is the car's ability to be driven around with a PlayStation controller. I didn't get to do that -- it was a stunt operated by one of the company's employees -- but there was a DualSense controller involved in my demo. So let's begin where SHM left off.