Scaling creativity in the age of AI

Building customer trust with on-brand content production has become a strategic imperative. Storytelling is core to humanity's DNA, stemming from our impulse to express ideals, warnings, hopes, and experiences. Technology has always been woven through the medium and the distribution: from early humans' innovation of natural pigments and charcoals for cave paintings to literal representation by the camera. The landscape of storytelling continues to shift under our feet. Social and streaming platforms have multiplied, audiences have fragmented, and our demand for fresh, unique media is insatiable. A recent McKinsey podcast cites that we are watching upwards of 12 hours of video content daily, often on multiple devices and multiple platforms.