I've never written one personally but I was having a discussion with the author of a great piece here on Search Engine Journal on AI and its impact on search and the question came up: Between machine learning and the limited space available for organic search, is it on its death spiral? Between machine learning, the limited space available for organic search, and the growth of both voice search and personal assistants, is it on its death spiral? To paint the picture of where this is going, let's look at just some of the changes over the past little while: I'm sure you can see the trend: Google is crafting the results layout in a way that minimizes the impact of organic results on commercially intent searchers. Not coincidentally, Google announced their personal assistant being released on all phones running Android 6.0 and above, taking us beyond running simple queries on our phone and onto more complicated communications and interactions with other systems -- all in a conversational manner.

It seemed like yesterday when things like automated social media posts, blog content, and chatbots were something laughable, not fully able to compete with human intelligence. When you factor in the potential breadth of these systems, including the obsolete cost of hiring actual writers, and the increased accuracy of keyword inclusion and optimization, the new industry of SEO and AI will be immensely powerful. Even though this technological development sacrifices human perspective and insight, the return is going to provide content providers with articles that could potentially lead to the top of search results almost every time. This means that updating automated responses and search terms will occur instantaneously -- cycling through which ones will achieve the highest ROI in a matter of seconds.

Saijo George will run you through all the monthly changes impacting SEO, SEM and Social. This talk is ideal for current or aspiring Digital Marketers, SEOs, SEMs, Social Media Managers, etc. It will give you a quick refresher on all the changes impacting digital marketing. Google are using Machine Learning for understanding queries with RankBrain, understanding photos with Google Photos and linguistics with Google Translate.