The Death of Organic Search (As We Know It) - Search Engine Journal

I've never written one personally but I was having a discussion with the author of a great piece here on Search Engine Journal on AI and its impact on search and the question came up: Between machine learning and the limited space available for organic search, is it on its death spiral? Between machine learning, the limited space available for organic search, and the growth of both voice search and personal assistants, is it on its death spiral? To paint the picture of where this is going, let's look at just some of the changes over the past little while: I'm sure you can see the trend: Google is crafting the results layout in a way that minimizes the impact of organic results on commercially intent searchers. Not coincidentally, Google announced their personal assistant being released on all phones running Android 6.0 and above, taking us beyond running simple queries on our phone and onto more complicated communications and interactions with other systems -- all in a conversational manner.