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 Zhang, Jizhi


Causality-Enhanced Behavior Sequence Modeling in LLMs for Personalized Recommendation

arXiv.org Artificial Intelligence

Recent advancements in recommender systems have focused on leveraging Large Language Models (LLMs) to improve user preference modeling, yielding promising outcomes. However, current LLM-based approaches struggle to fully leverage user behavior sequences, resulting in suboptimal preference modeling for personalized recommendations. In this study, we propose a novel Counterfactual Fine-Tuning (CFT) method to address this issue by explicitly emphasizing the role of behavior sequences when generating recommendations. Specifically, we employ counterfactual reasoning to identify the causal effects of behavior sequences on model output and introduce a task that directly fits the ground-truth labels based on these effects, achieving the goal of explicit emphasis. Additionally, we develop a token-level weighting mechanism to adjust the emphasis strength for different item tokens, reflecting the diminishing influence of behavior sequences from earlier to later tokens during predicting an item. Extensive experiments on real-world datasets demonstrate that CFT effectively improves behavior sequence modeling. Our codes are available at https://github.com/itsmeyjt/CFT.


FLOW: A Feedback LOop FrameWork for Simultaneously Enhancing Recommendation and User Agents

arXiv.org Artificial Intelligence

Agents powered by large language models have shown remarkable reasoning and execution capabilities, attracting researchers to explore their potential in the recommendation domain. Previous studies have primarily focused on enhancing the capabilities of either recommendation agents or user agents independently, but have not considered the interaction and collaboration between recommendation agents and user agents. To address this gap, we propose a novel framework named FLOW, which achieves collaboration between the recommendation agent and the user agent by introducing a feedback loop. Specifically, the recommendation agent refines its understanding of the user's preferences by analyzing the user agent's feedback on previously suggested items, while the user agent leverages suggested items to uncover deeper insights into the user's latent interests. This iterative refinement process enhances the reasoning capabilities of both the recommendation agent and the user agent, enabling more precise recommendations and a more accurate simulation of user behavior. To demonstrate the effectiveness of the feedback loop, we evaluate both recommendation performance and user simulation performance on three widely used recommendation domain datasets. The experimental results indicate that the feedback loop can simultaneously improve the performance of both the recommendation and user agents.


GeoGPT4V: Towards Geometric Multi-modal Large Language Models with Geometric Image Generation

arXiv.org Artificial Intelligence

Large language models have seen widespread adoption in math problem-solving. However, in geometry problems that usually require visual aids for better understanding, even the most advanced multi-modal models currently still face challenges in effectively using image information. High-quality data is crucial for enhancing the geometric capabilities of multi-modal models, yet existing open-source datasets and related efforts are either too challenging for direct model learning or suffer from misalignment between text and images. To overcome this issue, we introduce a novel pipeline that leverages GPT-4 and GPT-4V to generate relatively basic geometry problems with aligned text and images, facilitating model learning. We have produced a dataset of 4.9K geometry problems and combined it with 19K open-source data to form our GeoGPT4V dataset. Experimental results demonstrate that the GeoGPT4V dataset significantly improves the geometry performance of various models on the MathVista and MathVision benchmarks. The code is available at https://github.com/Lanyu0303/GeoGPT4V_Project


Fair Recommendations with Limited Sensitive Attributes: A Distributionally Robust Optimization Approach

arXiv.org Artificial Intelligence

As recommender systems are indispensable in various domains such as job searching and e-commerce, providing equitable recommendations to users with different sensitive attributes becomes an imperative requirement. Prior approaches for enhancing fairness in recommender systems presume the availability of all sensitive attributes, which can be difficult to obtain due to privacy concerns or inadequate means of capturing these attributes. In practice, the efficacy of these approaches is limited, pushing us to investigate ways of promoting fairness with limited sensitive attribute information. Toward this goal, it is important to reconstruct missing sensitive attributes. Nevertheless, reconstruction errors are inevitable due to the complexity of real-world sensitive attribute reconstruction problems and legal regulations. Thus, we pursue fair learning methods that are robust to reconstruction errors. To this end, we propose Distributionally Robust Fair Optimization (DRFO), which minimizes the worst-case unfairness over all potential probability distributions of missing sensitive attributes instead of the reconstructed one to account for the impact of the reconstruction errors. We provide theoretical and empirical evidence to demonstrate that our method can effectively ensure fairness in recommender systems when only limited sensitive attributes are accessible.


Large Language Models are Learnable Planners for Long-Term Recommendation

arXiv.org Artificial Intelligence

Planning for both immediate and long-term benefits becomes increasingly important in recommendation. Existing methods apply Reinforcement Learning (RL) to learn planning capacity by maximizing cumulative reward for long-term recommendation. However, the scarcity of recommendation data presents challenges such as instability and susceptibility to overfitting when training RL models from scratch, resulting in sub-optimal performance. In this light, we propose to leverage the remarkable planning capabilities over sparse data of Large Language Models (LLMs) for long-term recommendation. The key to achieving the target lies in formulating a guidance plan following principles of enhancing long-term engagement and grounding the plan to effective and executable actions in a personalized manner. To this end, we propose a Bi-level Learnable LLM Planner framework, which consists of a set of LLM instances and breaks down the learning process into macro-learning and micro-learning to learn macro-level guidance and micro-level personalized recommendation policies, respectively. Extensive experiments validate that the framework facilitates the planning ability of LLMs for long-term recommendation. Our code and data can be found at https://github.com/jizhi-zhang/BiLLP.


Prospect Personalized Recommendation on Large Language Model-based Agent Platform

arXiv.org Artificial Intelligence

The new kind of Agent-oriented information system, exemplified by GPTs, urges us to inspect the information system infrastructure to support Agent-level information processing and to adapt to the characteristics of Large Language Model (LLM)-based Agents, such as interactivity. In this work, we envisage the prospect of the recommender system on LLM-based Agent platforms and introduce a novel recommendation paradigm called Rec4Agentverse, comprised of Agent Items and Agent Recommender. Rec4Agentverse emphasizes the collaboration between Agent Items and Agent Recommender, thereby promoting personalized information services and enhancing the exchange of information beyond the traditional user-recommender feedback loop. Additionally, we prospect the evolution of Rec4Agentverse and conceptualize it into three stages based on the enhancement of the interaction and information exchange among Agent Items, Agent Recommender, and the user. A preliminary study involving several cases of Rec4Agentverse validates its significant potential for application. Lastly, we discuss potential issues and promising directions for future research.


Robust Prompt Optimization for Large Language Models Against Distribution Shifts

arXiv.org Artificial Intelligence

Large Language Model (LLM) has demonstrated significant ability in various Natural Language Processing tasks. However, their effectiveness is highly dependent on the phrasing of the task prompt, leading to research on automatic prompt optimization using labeled task data. We reveal that these prompt optimization techniques are vulnerable to distribution shifts such as subpopulation shifts, which are common for LLMs in real-world scenarios such as customer reviews analysis. In this light, we propose a new problem of robust prompt optimization for LLMs against distribution shifts, which requires the prompt optimized over the labeled source group can simultaneously generalize to an unlabeled target group. To solve this problem, we propose Generalized Prompt Optimization framework, which incorporates the unlabeled data from the target group into prompt optimization. Extensive experimental results demonstrate the effectiveness of the proposed framework with significant performance improvement on the target group and comparable performance on the source group.


BSL: Understanding and Improving Softmax Loss for Recommendation

arXiv.org Artificial Intelligence

Loss functions steer the optimization direction of recommendation models and are critical to model performance, but have received relatively little attention in recent recommendation research. Among various losses, we find Softmax loss (SL) stands out for not only achieving remarkable accuracy but also better robustness and fairness. Nevertheless, the current literature lacks a comprehensive explanation for the efficacy of SL. Toward addressing this research gap, we conduct theoretical analyses on SL and uncover three insights: 1) Optimizing SL is equivalent to performing Distributionally Robust Optimization (DRO) on the negative data, thereby learning against perturbations on the negative distribution and yielding robustness to noisy negatives. 2) Comparing with other loss functions, SL implicitly penalizes the prediction variance, resulting in a smaller gap between predicted values and and thus producing fairer results. Building on these insights, we further propose a novel loss function Bilateral SoftMax Loss (BSL) that extends the advantage of SL to both positive and negative sides. BSL augments SL by applying the same Log-Expectation-Exp structure to positive examples as is used for negatives, making the model robust to the noisy positives as well. Remarkably, BSL is simple and easy-to-implement -- requiring just one additional line of code compared to SL. Experiments on four real-world datasets and three representative backbones demonstrate the effectiveness of our proposal. The code is available at https://github.com/junkangwu/BSL


Model-enhanced Contrastive Reinforcement Learning for Sequential Recommendation

arXiv.org Artificial Intelligence

Reinforcement learning (RL) has been widely applied in recommendation systems due to its potential in optimizing the long-term engagement of users. From the perspective of RL, recommendation can be formulated as a Markov decision process (MDP), where recommendation system (agent) can interact with users (environment) and acquire feedback (reward signals).However, it is impractical to conduct online interactions with the concern on user experience and implementation complexity, and we can only train RL recommenders with offline datasets containing limited reward signals and state transitions. Therefore, the data sparsity issue of reward signals and state transitions is very severe, while it has long been overlooked by existing RL recommenders.Worse still, RL methods learn through the trial-and-error mode, but negative feedback cannot be obtained in implicit feedback recommendation tasks, which aggravates the overestimation problem of offline RL recommender. To address these challenges, we propose a novel RL recommender named model-enhanced contrastive reinforcement learning (MCRL). On the one hand, we learn a value function to estimate the long-term engagement of users, together with a conservative value learning mechanism to alleviate the overestimation problem.On the other hand, we construct some positive and negative state-action pairs to model the reward function and state transition function with contrastive learning to exploit the internal structure information of MDP. Experiments demonstrate that the proposed method significantly outperforms existing offline RL and self-supervised RL methods with different representative backbone networks on two real-world datasets.


Is ChatGPT Fair for Recommendation? Evaluating Fairness in Large Language Model Recommendation

arXiv.org Artificial Intelligence

The remarkable achievements of Large Language Models (LLMs) have led to the emergence of a novel recommendation paradigm -- Recommendation via LLM (RecLLM). Nevertheless, it is important to note that LLMs may contain social prejudices, and therefore, the fairness of recommendations made by RecLLM requires further investigation. To avoid the potential risks of RecLLM, it is imperative to evaluate the fairness of RecLLM with respect to various sensitive attributes on the user side. Due to the differences between the RecLLM paradigm and the traditional recommendation paradigm, it is problematic to directly use the fairness benchmark of traditional recommendation. To address the dilemma, we propose a novel benchmark called Fairness of Recommendation via LLM (FaiRLLM). This benchmark comprises carefully crafted metrics and a dataset that accounts for eight sensitive attributes1 in two recommendation scenarios: music and movies. By utilizing our FaiRLLM benchmark, we conducted an evaluation of ChatGPT and discovered that it still exhibits unfairness to some sensitive attributes when generating recommendations. Our code and dataset can be found at https://github.com/jizhi-zhang/FaiRLLM.