This paper presents the \textbf{S}emantic-a\textbf{W}ar\textbf{E} spatial-t\textbf{E}mporal \textbf{T}okenizer (SweetTokenizer), a compact yet effective discretization approach for vision data. Our goal is to boost tokenizers' compression ratio while maintaining reconstruction fidelity in the VQ-VAE paradigm. Firstly, to obtain compact latent representations, we decouple images or videos into spatial-temporal dimensions, translating visual information into learnable querying spatial and temporal tokens through a \textbf{C}ross-attention \textbf{Q}uery \textbf{A}uto\textbf{E}ncoder (CQAE). Secondly, to complement visual information during compression, we quantize these tokens via a specialized codebook derived from off-the-shelf LLM embeddings to leverage the rich semantics from language modality. Finally, to enhance training stability and convergence, we also introduce a curriculum learning strategy, which proves critical for effective discrete visual representation learning. SweetTokenizer achieves comparable video reconstruction fidelity with only \textbf{25\%} of the tokens used in previous state-of-the-art video tokenizers, and boost video generation results by \textbf{32.9\%} w.r.t gFVD. When using the same token number, we significantly improves video and image reconstruction results by \textbf{57.1\%} w.r.t rFVD on UCF-101 and \textbf{37.2\%} w.r.t rFID on ImageNet-1K. Additionally, the compressed tokens are imbued with semantic information, enabling few-shot recognition capabilities powered by LLMs in downstream applications.

E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search system commonly adopts a multi-stage architecture. We name these stages as ad retrieval, ad pre-ranking and ad ranking. Ad retrieval and ad pre-ranking are collectively referred to as ad matching in this paper. We propose an end-to-end neural matching framework (EENMF) to model two tasks---vector-based ad retrieval and neural networks based ad pre-ranking. Under the deep matching framework, vector-based ad retrieval harnesses user recent behavior sequence to retrieve relevant ad candidates without the constraint of keyword bidding. Simultaneously, the deep model is employed to perform the global pre-ranking of ad candidates from multiple retrieval paths effectively and efficiently. Besides, the proposed model tries to optimize the pointwise cross-entropy loss which is consistent with the objective of predict models in the ranking stage. We conduct extensive evaluation to validate the performance of the proposed framework. In the real traffic of a large-scale e-commerce sponsored search, the proposed approach significantly outperforms the baseline.