Urban region representation is essential for various applications such as urban planning, resource allocation, and policy development. Traditional methods rely on fixed, predefined region boundaries, which fail to capture the dynamic and complex nature of real-world urban areas. In this paper, we propose the Boundary Prompting Urban Region Representation Framework (BPURF), a novel approach that allows for elastic urban region definitions. BPURF comprises two key components: (1) A spatial token dictionary, where urban entities are treated as tokens and integrated into a unified token graph, and (2) a region token set representation model which utilize token aggregation and a multi-channel model to embed token sets corresponding to region boundaries. Additionally, we propose fast token set extraction strategy to enable online token set extraction during training and prompting. This framework enables the definition of urban regions through boundary prompting, supporting varying region boundaries and adapting to different tasks. Extensive experiments demonstrate the effectiveness of BPURF in capturing the complex characteristics of urban regions.

Advertising platforms have evolved in estimating Lifetime Value (LTV) to better align with advertisers' true performance metric. However, the sparsity of real-world LTV data presents a significant challenge to LTV predictive model(i.e., pLTV), severely limiting the their capabilities. Therefore, we propose to utilize external data, in addition to the internal data of advertising platform, to expand the size of purchase samples and enhance the LTV prediction model of the advertising platform. To tackle the issue of data distribution shift between internal and external platforms, we introduce an Adaptive Difference Siamese Network (ADSNet), which employs cross-domain transfer learning to prevent negative transfer. Specifically, ADSNet is designed to learn information that is beneficial to the target domain. We introduce a gain evaluation strategy to calculate information gain, aiding the model in learning helpful information for the target domain and providing the ability to reject noisy samples, thus avoiding negative transfer. Additionally, we also design a Domain Adaptation Module as a bridge to connect different domains, reduce the distribution distance between them, and enhance the consistency of representation space distribution. We conduct extensive offline experiments and online A/B tests on a real advertising platform. Our proposed ADSNet method outperforms other methods, improving GINI by 2$\%$. The ablation study highlights the importance of the gain evaluation strategy in negative gain sample rejection and improving model performance. Additionally, ADSNet significantly improves long-tail prediction. The online A/B tests confirm ADSNet's efficacy, increasing online LTV by 3.47$\%$ and GMV by 3.89$\%$.

Knowledge enhanced pre-trained language models (K-PLMs) are shown to be effective for many public tasks in the literature but few of them have been successfully applied in practice. To address this problem, we propose K-AID, a systematic approach that includes a low-cost knowledge acquisition process for acquiring domain knowledge, an effective knowledge infusion module for improving model performance, and a knowledge distillation component for reducing the model size and deploying K-PLMs on resource-restricted devices (e.g., CPU) for real-world application. Importantly, instead of capturing entity knowledge like the majority of existing K-PLMs, our approach captures relational knowledge, which contributes to better-improving sentence-level text classification and text matching tasks that play a key role in question answering (QA). We conducted a set of experiments on five text classification tasks and three text matching tasks from three domains, namely E-commerce, Government, and Film&TV, and performed online A/B tests in E-commerce. Experimental results show that our approach is able to achieve substantial improvement on sentence-level question answering tasks and bring beneficial business value in industrial settings.

We study the detection of propagandistic text fragments in news articles. Instead of merely learning from input-output datapoints in training data, we introduce an approach to inject declarative knowledge of fine-grained propaganda techniques. Specifically, we leverage the declarative knowledge expressed in both first-order logic and natural language. The former refers to the logical consistency between coarse- and fine-grained predictions, which is used to regularize the training process with propositional Boolean expressions. The latter refers to the literal definition of each propaganda technique, which is utilized to get class representations for regularizing the model parameters. We conduct experiments on Propaganda Techniques Corpus, a large manually annotated dataset for fine-grained propaganda detection. Experiments show that our method achieves superior performance, demonstrating that leveraging declarative knowledge can help the model to make more accurate predictions.

When watching videos, the occurrence of a visual event is often accompanied by an audio event, e.g., the voice of lip motion, the music of playing instruments. There is an underlying correlation between audio and visual events, which can be utilized as free supervised information to train a neural network by solving the pretext task of audio-visual synchronization. In this paper, we propose a novel self-supervised framework with co-attention mechanism to learn generic cross-modal representations from unlabelled videos in the wild, and further benefit downstream tasks. Specifically, we explore three different co-attention modules to focus on discriminative visual regions correlated to the sounds and introduce the interactions between them. Experiments show that our model achieves state-of-the-art performance on the pretext task while having fewer parameters compared with existing methods. To further evaluate the generalizability and transferability of our approach, we apply the pre-trained model on two downstream tasks, i.e., sound source localization and action recognition. Extensive experiments demonstrate that our model provides competitive results with other self-supervised methods, and also indicate that our approach can tackle the challenging scenes which contain multiple sound sources.