The HeartBert model is introduced with three primary objectives: reducing the need for labeled data, minimizing computational resources, and simultaneously improving performance in machine learning systems that analyze Electrocardiogram (ECG) signals. Inspired by Bidirectional Encoder Representations from Transformers (BERT) in natural language processing and enhanced with a self-supervised learning approach, the HeartBert model-built on the RoBERTa architecture-generates sophisticated embeddings tailored for ECG-based projects in the medical domain. To demonstrate the versatility, generalizability, and efficiency of the proposed model, two key downstream tasks have been selected: sleep stage detection and heartbeat classification. HeartBERT-based systems, utilizing bidirectional LSTM heads, are designed to address complex challenges. A series of practical experiments have been conducted to demonstrate the superiority and advancements of HeartBERT, particularly in terms of its ability to perform well with smaller training datasets, reduced learning parameters, and effective performance compared to rival models. The code and data are publicly available at https://github.com/ecgResearch/HeartBert.

Artistic creation is often based on the concept of blending. Linguistic creativity is no exception, as demonstrated for instance by the importance of metaphors in poetry. Blending can also be used to evoke a secondary concept while playing with an already given piece of language, either with the intention of making the secondary concept well perceivable to the reader, or instead, to subtly evoke something additional. Current language technology can do a lot in this connection, and automated language creativity can be useful in cases where input or target are to change continuously, making human production not feasible. In this work we present a system that takes existing well-known expressions and innovates them by bringing in a novel concept coming from evolving news. The technology is composed of several steps concerned with the selection of the sortable concepts and the production of novel expressions, largely relying on state of the art corpus-based methods. Proposed applications include: i) producing catchy news headlines by "parasitically" exploiting well known successful expressions and adapting them to the news at hand; ii) generating adaptive slogans that allude to news of the day and give life to the concept evoked by the slogan; iii) providing artists with an application for boosting their creativity.

This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being spread, rather than to the influencers who spread it (b) virality is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised and they only partially overlap. To give ground to our claims, we provide initial experiments in a machine learning framework to show how various aspects of virality can be independently predicted according to content features.