Culture fundamentally shapes people's reasoning, behavior, and communication. Generative artificial intelligence (AI) technologies may cause a shift towards a dominant culture. As people increasingly use AI to expedite and even automate various professional and personal tasks, cultural values embedded in AI models may bias authentic expression. We audit large language models for cultural bias, comparing their responses to nationally representative survey data, and evaluate country-specific prompting as a mitigation strategy. We find that GPT-4, 3.5 and 3 exhibit cultural values resembling English-speaking and Protestant European countries. Our mitigation strategy reduces cultural bias in recent models but not for all countries/territories. To avoid cultural bias in generative AI, especially in high-stakes contexts, we suggest using culture matching and ongoing cultural audits.

University admission at many highly selective institutions uses a holistic review process, where all aspects of the application, including protected attributes (e.g., race, gender), grades, essays, and recommendation letters are considered, to compose an excellent and diverse class. In this study, we empirically evaluate how influential protected attributes are for predicting admission decisions using a machine learning (ML) model, and in how far textual information (e.g., personal essay, teacher recommendation) may substitute for the loss of protected attributes in the model. Using data from 14,915 applicants to an undergraduate admission office at a selective U.S. institution in the 2022-2023 cycle, we find that the exclusion of protected attributes from the ML model leads to substantially reduced admission-prediction performance. The inclusion of textual information via both a TF-IDF representation and a Latent Dirichlet allocation (LDA) model partially restores model performance, but does not appear to provide a full substitute for admitting a similarly diverse class. In particular, while the text helps with gender diversity, the proportion of URM applicants is severely impacted by the exclusion of protected attributes, and the inclusion of new attributes generated from the textual information does not recover this performance loss.

Artificial intelligence (AI) is now widely used to facilitate social interaction, but its impact on social relationships and communication is not well understood. We study the social consequences of one of the most pervasive AI applications: algorithmic response suggestions ("smart replies"). Two randomized experiments (n = 1036) provide evidence that a commercially-deployed AI changes how people interact with and perceive one another in pro-social and anti-social ways. We find that using algorithmic responses increases communication efficiency, use of positive emotional language, and positive evaluations by communication partners. However, consistent with common assumptions about the negative implications of AI, people are evaluated more negatively if they are suspected to be using algorithmic responses. Thus, even though AI can increase communication efficiency and improve interpersonal perceptions, it risks changing users' language production and continues to be viewed negatively.