Jiang, Yunjiang
Differentiable Retrieval Augmentation via Generative Language Modeling for E-commerce Query Intent Classification
Zhao, Chenyu, Jiang, Yunjiang, Qiu, Yiming, Zhang, Han, Yang, Wen-Yun
Retrieval augmentation, which enhances downstream models by a knowledge retriever and an external corpus instead of by merely increasing the number of model parameters, has been successfully applied to many natural language processing (NLP) tasks such as text classification, question answering and so on. However, existing methods that separately or asynchronously train the retriever and downstream model mainly due to the non-differentiability between the two parts, usually lead to degraded performance compared to end-to-end joint training. In this paper, we propose Differentiable Retrieval Augmentation via Generative lANguage modeling(Dragan), to address this problem by a novel differentiable reformulation. We demonstrate the effectiveness of our proposed method on a challenging NLP task in e-commerce search, namely query intent classification. Both the experimental results and ablation study show that the proposed method significantly and reasonably improves the state-of-the-art baselines on both offline evaluation and online A/B test.
Attention Weighted Mixture of Experts with Contrastive Learning for Personalized Ranking in E-commerce
Gong, Juan, Chen, Zhenlin, Ma, Chaoyi, Xiao, Zhuojian, Wang, Haonan, Tang, Guoyu, Liu, Lin, Xu, Sulong, Long, Bo, Jiang, Yunjiang
Ranking model plays an essential role in e-commerce search and recommendation. An effective ranking model should give a personalized ranking list for each user according to the user preference. Existing algorithms usually extract a user representation vector from the user behavior sequence, then feed the vector into a feed-forward network (FFN) together with other features for feature interactions, and finally produce a personalized ranking score. Despite tremendous progress in the past, there is still room for improvement. Firstly, the personalized patterns of feature interactions for different users are not explicitly modeled. Secondly, most of existing algorithms have poor personalized ranking results for long-tail users with few historical behaviors due to the data sparsity. To overcome the two challenges, we propose Attention Weighted Mixture of Experts (AW-MoE) with contrastive learning for personalized ranking. Firstly, AW-MoE leverages the MoE framework to capture personalized feature interactions for different users. To model the user preference, the user behavior sequence is simultaneously fed into expert networks and the gate network. Within the gate network, one gate unit and one activation unit are designed to adaptively learn the fine-grained activation vector for experts using an attention mechanism. Secondly, a random masking strategy is applied to the user behavior sequence to simulate long-tail users, and an auxiliary contrastive loss is imposed to the output of the gate network to improve the model generalization for these users. This is validated by a higher performance gain on the long-tail user test set. Experiment results on a JD real production dataset and a public dataset demonstrate the effectiveness of AW-MoE, which significantly outperforms state-of-art methods. Notably, AW-MoE has been successfully deployed in the JD e-commerce search engine, ...
DSGPT: Domain-Specific Generative Pre-Training of Transformers for Text Generation in E-commerce Title and Review Summarization
Zhang, Xueying, Jiang, Yunjiang, Shang, Yue, Cheng, Zhaomeng, Zhang, Chi, Fan, Xiaochuan, Xiao, Yun, Long, Bo
We propose a novel domain-specific generative pre-training (DS-GPT) method for text generation and apply it to the product titleand review summarization problems on E-commerce mobile display.First, we adopt a decoder-only transformer architecture, which fitswell for fine-tuning tasks by combining input and output all to-gether. Second, we demonstrate utilizing only small amount of pre-training data in related domains is powerful. Pre-training a languagemodel from a general corpus such as Wikipedia or the CommonCrawl requires tremendous time and resource commitment, andcan be wasteful if the downstream tasks are limited in variety. OurDSGPT is pre-trained on a limited dataset, the Chinese short textsummarization dataset (LCSTS). Third, our model does not requireproduct-related human-labeled data. For title summarization task,the state of art explicitly uses additional background knowledgein training and predicting stages. In contrast, our model implic-itly captures this knowledge and achieves significant improvementover other methods, after fine-tuning on the public Taobao.comdataset. For review summarization task, we utilize JD.com in-housedataset, and observe similar improvement over standard machinetranslation methods which lack the flexibility of fine-tuning. Ourproposed work can be simply extended to other domains for a widerange of text generation tasks.
From Semantic Retrieval to Pairwise Ranking: Applying Deep Learning in E-commerce Search
Li, Rui, Jiang, Yunjiang, Yang, Wenyun, Tang, Guoyu, Wang, Songlin, Ma, Chaoyi, He, Wei, Xiong, Xi, Xiao, Yun, Zhao, Eric Yihong
We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.
BERT2DNN: BERT Distillation with Massive Unlabeled Data for Online E-Commerce Search
Jiang, Yunjiang, Shang, Yue, Liu, Ziyang, Shen, Hongwei, Xiao, Yun, Xiong, Wei, Xu, Sulong, Yan, Weipeng, Jin, Di
Relevance has significant impact on user experience and business profit for e-commerce search platform. In this work, we propose a data-driven framework for search relevance prediction, by distilling knowledge from BERT and related multi-layer Transformer teacher models into simple feed-forward networks with large amount of unlabeled data. The distillation process produces a student model that recovers more than 97\% test accuracy of teacher models on new queries, at a serving cost that's several magnitude lower (latency 150x lower than BERT-Base and 15x lower than the most efficient BERT variant, TinyBERT). The applications of temperature rescaling and teacher model stacking further boost model accuracy, without increasing the student model complexity. We present experimental results on both in-house e-commerce search relevance data as well as a public data set on sentiment analysis from the GLUE benchmark. The latter takes advantage of another related public data set of much larger scale, while disregarding its potentially noisy labels. Embedding analysis and case study on the in-house data further highlight the strength of the resulting model. By making the data processing and model training source code public, we hope the techniques presented here can help reduce energy consumption of the state of the art Transformer models and also level the playing field for small organizations lacking access to cutting edge machine learning hardwares.