Large Language Models (LLMs) have shown remarkable advancements but also raise concerns about cultural bias, often reflecting dominant narratives at the expense of under-represented subcultures. In this study, we evaluate the capacity of LLMs to recognize and accurately respond to the Little Traditions within Indian society, encompassing localized cultural practices and subcultures such as caste, kinship, marriage, and religion. Through a series of case studies, we assess whether LLMs can balance the interplay between dominant Great Traditions and localized Little Traditions. We explore various prompting strategies and further investigate whether using prompts in regional languages enhances the models cultural sensitivity and response quality. Our findings reveal that while LLMs demonstrate an ability to articulate cultural nuances, they often struggle to apply this understanding in practical, context-specific scenarios. To the best of our knowledge, this is the first study to analyze LLMs engagement with Indian subcultures, offering critical insights into the challenges of embedding cultural diversity in AI systems.

Employing Large Language Models (LLM) in various downstream applications such as classification is crucial, especially for smaller companies lacking the expertise and resources required for fine-tuning a model. Fairness in LLMs helps ensure inclusivity, equal representation based on factors such as race, gender and promotes responsible AI deployment. As the use of LLMs has become increasingly prevalent, it is essential to assess whether LLMs can generate fair outcomes when subjected to considerations of fairness. In this study, we introduce a framework outlining fairness regulations aligned with various fairness definitions, with each definition being modulated by varying degrees of abstraction. We explore the configuration for in-context learning and the procedure for selecting in-context demonstrations using RAG, while incorporating fairness rules into the process. Experiments conducted with different LLMs indicate that GPT-4 delivers superior results in terms of both accuracy and fairness compared to other models. This work is one of the early attempts to achieve fairness in prediction tasks by utilizing LLMs through in-context learning.