Chang, Serina
Language Model Fine-Tuning on Scaled Survey Data for Predicting Distributions of Public Opinions
Suh, Joseph, Jahanparast, Erfan, Moon, Suhong, Kang, Minwoo, Chang, Serina
Large language models (LLMs) present novel opportunities in public opinion research by predicting survey responses in advance during the early stages of survey design. Prior methods steer LLMs via descriptions of subpopulations as LLMs' input prompt, yet such prompt engineering approaches have struggled to faithfully predict the distribution of survey responses from human subjects. In this work, we propose directly fine-tuning LLMs to predict response distributions by leveraging unique structural characteristics of survey data. To enable fine-tuning, we curate SubPOP, a significantly scaled dataset of 3,362 questions and 70K subpopulation-response pairs from well-established public opinion surveys. We show that fine-tuning on SubPOP greatly improves the match between LLM predictions and human responses across various subpopulations, reducing the LLM-human gap by up to 46% compared to baselines, and achieves strong generalization to unseen surveys and subpopulations. Our findings highlight the potential of survey-based fine-tuning to improve opinion prediction for diverse, real-world subpopulations and therefore enable more efficient survey designs. Our code is available at https://github.com/JosephJeesungSuh/subpop.
Inferring Dynamic Networks from Marginals with Iterative Proportional Fitting
Chang, Serina, Koehler, Frederic, Qu, Zhaonan, Leskovec, Jure, Ugander, Johan
A common network inference problem, arising from real-world data constraints, is how to infer a dynamic network from its time-aggregated adjacency matrix and time-varying marginals (i.e., row and column sums). Prior approaches to this problem have repurposed the classic iterative proportional fitting (IPF) procedure, also known as Sinkhorn's algorithm, with promising empirical results. However, the statistical foundation for using IPF has not been well understood: under what settings does IPF provide principled estimation of a dynamic network from its marginals, and how well does it estimate the network? In this work, we establish such a setting, by identifying a generative network model whose maximum likelihood estimates are recovered by IPF. Our model both reveals implicit assumptions on the use of IPF in such settings and enables new analyses, such as structure-dependent error bounds on IPF's parameter estimates. When IPF fails to converge on sparse network data, we introduce a principled algorithm that guarantees IPF converges under minimal changes to the network structure. Finally, we conduct experiments with synthetic and real-world data, which demonstrate the practical value of our theoretical and algorithmic contributions.
Machine Learning for Health symposium 2023 -- Findings track
Hegselmann, Stefan, Parziale, Antonio, Shanmugam, Divya, Tang, Shengpu, Asiedu, Mercy Nyamewaa, Chang, Serina, Hartvigsen, Thomas, Singh, Harvineet
A collection of the accepted Findings papers that were presented at the 3rd Machine Learning for Health symposium (ML4H 2023), which was held on December 10, 2023, in New Orleans, Louisiana, USA. ML4H 2023 invited high-quality submissions on relevant problems in a variety of health-related disciplines including healthcare, biomedicine, and public health. Two submission tracks were offered: the archival Proceedings track, and the non-archival Findings track. Proceedings were targeted at mature work with strong technical sophistication and a high impact to health. The Findings track looked for new ideas that could spark insightful discussion, serve as valuable resources for the community, or could enable new collaborations. Submissions to the Proceedings track, if not accepted, were automatically considered for the Findings track. All the manuscripts submitted to ML4H Symposium underwent a double-blind peer-review process.
Accurate Measures of Vaccination and Concerns of Vaccine Holdouts from Web Search Logs
Chang, Serina, Fourney, Adam, Horvitz, Eric
To design effective vaccine policies, policymakers need detailed data about who has been vaccinated, who is holding out, and why. However, existing data in the US are insufficient: reported vaccination rates are often delayed or missing, and surveys of vaccine hesitancy are limited by high-level questions and self-report biases. Here, we show how large-scale search engine logs and machine learning can be leveraged to fill these gaps and provide novel insights about vaccine intentions and behaviors. First, we develop a vaccine intent classifier that can accurately detect when a user is seeking the COVID-19 vaccine on search. Our classifier demonstrates strong agreement with CDC vaccination rates, with correlations above 0.86, and estimates vaccine intent rates to the level of ZIP codes in real time, allowing us to pinpoint more granular trends in vaccine seeking across regions, demographics, and time. To investigate vaccine hesitancy, we use our classifier to identify two groups, vaccine early adopters and vaccine holdouts. We find that holdouts, compared to early adopters matched on covariates, are 69% more likely to click on untrusted news sites. Furthermore, we organize 25,000 vaccine-related URLs into a hierarchical ontology of vaccine concerns, and we find that holdouts are far more concerned about vaccine requirements, vaccine development and approval, and vaccine myths, and even within holdouts, concerns vary significantly across demographic groups. Finally, we explore the temporal dynamics of vaccine concerns and vaccine seeking, and find that key indicators emerge when individuals convert from holding out to preparing to accept the vaccine.