Nvidia pushes out Apple, Microsoft to become world's most valuable company

In the mid 2010s, researchers at AI labs began using Nvidia GPUs as they tinkered with evermore capable AI. The company took notice, and began improving the software used to program its chips to make it more suited to AI work. By the time the AI boom happened, most of the industry was accustomed to using Nvidia's chips and software. Other chip companies, like AMD and Intel, have scrambled to catch up, but industry analysts and AI researchers say that Nvidia will continue to benefit from its head start for years.