Peloton unveils $500 TV box with a camera one week after its stock collapsed 50 percent

Just days after a disastrous earnings report cut its stock in half, Peloton is expanding its hardware and subscription businesses, unveiling a $500 set-top-box with a camera that helps users with strength training. Known as the Peloton Guide, the device lets users access a library of strength training videos from their TV, while using a camera and artificial intelligence to correct people's form and posture, compared to the instructor. Fitness fanatics can use the $495 Peloton Guide with their own equipment, weights and accessories, which could be a problem for people who don't already own equipment. Shares dropped nearly 50 percent last week after the company lost $376 million on $805.2 million in revenue in its fiscal third-quarter, citing slowdowns in its hardware and subscription businesses. Peloton shares dropped nearly 50 percent last week after the company lost $376 million on $805.2 million in revenue in its fiscal third-quarter, citing slowdowns in its hardware and subscription businesses Peloton revenue grew 6 percent to $805.2 million from $757.9 million a year earlier, missing estimates for $810.7 million.