EXCLUSIVE: The dark side of 'sharenting': Parents who upload photos of their young children to social media are handing their likeness over to pedophiles and sick digital pranksters... and these families found out the hard way

It is every parent's worst nightmare - an image or video of your child you posted to social media ends up on a sexually explicit website. Some had their children preyed on by pedophiles - who are becoming increasingly sophisticated with tech like AI - turned into cruel memes by trolls or had their identities stolen by hackers. These scenarios have been highlighted in a new advert aimed at warning parents about the dangers of oversharing on social media. Recent studies show the average child has their picture shared online 1,300 times before the age of 13, and the advertisement suggests that it takes just one photo and AI to recreate innocent children in ways most parents could never imagine. The ad revealed it takes just one photo and AI to ruin a child's future.