The rise of artificial intelligence has given birth to something beyond smartphones

Phones are no longer simply "smart" -- they are equipped with everything you need to navigate modern life. And they're only getting smarter -- the artificial intelligence (AI) that we interact with every day is making the move to become a fully fledged, reliable personal assistant. With innovation at fever pitch in India and beyond, redefining the "smart" in smartphone is no mean feat. It means anticipating the needs of the consumer, and ensuring that a device is fully equipped to integrate into everyday life without causing disruption or inconvenience. As the resident PA that resides in the Panasonic Eluga Ray series of smartphones, Arbo could be to you what Jarvis is to Iron Man, given half the chance.