Keeping Up With Data #60

How Spotify Uses ML to Create the Future of Personalization: Personalisation is a big thing in Spotify (they even have a VP of personalisation!). I've been impressed with their recommendation engine for a while now. How they take into account the listening history, the music itself, time of a day and much more to recommend the most enjoyable songs out of 70 million tracks to every single of their 380 million users. They've been experimenting with explore and exploit concepts to make the experience sustainable. Now it seems that the reinforcement learning is the way to ensure long-term satisfaction and enjoyment of the listeners. The article felt timely with coalesce conference taking place this week.