This Year Artificial Intelligence Becomes A Marketer's Friend - Minutehack

With scaremongering tabloid headlines telling us robots are set to steal all our jobs there has been hesitancy by some, to embrace technologies such as artificial intelligence (AI). However, if you are an innovative marketer, then you will understand that AI is going to be a fantastic augmentation of the industry's capabilities, enhancing the way in which marketers understand, listen to and engage with customers. AI is no longer the stuff of sci-fi dystopias or some far-off future technology. Instead, we are already surrounded by it as we interact with chatbots in our daily working lives, or request entertainment options with Amazon's Alexa when we're relaxing at home. It is now becoming essential for marketers looking to make significant business impact in 2018 and beyond, to include AI in their plans and see it as a friend rather than a foe.