Responsible AI: How We Do We Build Systems That Don't Discriminate?

The decision-making process must be made explicit and transparent. Voice assistants usually have female voices, reflecting the fact most real-world assistants are women. This is inherently wrong because it embeds societal assumptions about women in these systems, reproducing so-called "women's work" and reinforcing stereotypes. When systems are designed in this way, it looks bad for the company because it reflects its values. Alexa now reprimands users for being rude to her, which shows that Amazon takes abuse against women seriously.