A Dealer's Guide to AI, Machine Learning, and Predictive Analytics - Dealer Marketing

But the AI applications for digital marketing in automotive sales are quite different. And it can be hard to keep track of the new developments, the differences between the terms, and how they're relevant for your dealership. So let's get into it: What's the difference between AI, machine learning, and predictive analytics, and what can they do for your business? Artificial intelligence, most commonly referred to as AI, is an umbrella term that refers to any machine that can do a task, like a robot. Any machine that acts like a human in some way--speaking, walking, lifting, etc.--uses AI.