Google agrees to changes to tackle fake reviews for businesses

It is not the first pledge to tackle fake reviews, a problem which artificial intelligence (AI) is exacerbating. Amazon and Google have been under investigation by the CMA over fake reviews since June, 2021 – months after the consumer group Which? The CMA has said its investigation into Amazon is ongoing. Rocio Concha, the director of policy and advocacy at Which?, said: "Which? "The changes should help prevent consumers from being misled by unscrupulous businesses and fake review brokers.