The Impact Of ChatGPT On Marketing - AI Summary

AI will almost never be great in a silo. Love or hate Peter Thiel's politics, his position (which he shared in Zero to One) that technology and human expertise together will always be better than technology alone is one that I share. As the tools come out, everyone starts using them. While they may briefly hit a plateau of utility and become the new lowest common denominator, humans who strive to make the tool's output better will add value – especially if the tool, as ChatGPT appears to, refines its results with time and volume (much like Facebook's ad algorithm, for example). I hear a lot of chatter about ChatGPT "will change X as we know it." And that might be true, but not necessarily in a bad way. Tech that proves truly useful and valuable — think of how instantaneously Facebook's lookalike audiences changed the paid social game with their relevance — won't take over as much as it will help us improve