De-mystifying the Role of Artificial Intelligence (AI) in Digital Marketing...

The term'Artificial Intelligence' was originally coined in the 1950s by the computer scientist John McCarthy. Today, the hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Apple, Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Digital Ad Agencies are also starting to figure out how they can leverage Artificial Intelligence techniques to make their clients' marketing and advertising efforts more effective. Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. Artificial Intelligence techniques are increasingly extending decision support through analyzing trends; providing forecasts; reducing information overload; enabling communication required for collaborative decisions, and allowing for up-to-date information.