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Ravi is a Senior Managing Consultant at IBM (Analytics Platform, North American Lab Services). Ravi is a Distinguished IT Specialist (Open Group certified) with more than 23 years of I/T experience. He has a Masters degree in Business Administration (MBA) from University of Nebraska, Lincoln. He had contributed to 7 other redbooks in the areas of Database, Analytics Accelerator and Information Management tools. IBM SPSS Modeler is a powerful analytic tool that supports all phases of data analytics process, including data preparation, model building, deployment, and model maintenance.