How branded utility is the new marketing when it comes to voicebots

Every company wants to find ways to be more relevant in their customers' lives, whether that means making their online shopping experience more personalized or providing exceptional service. When Domino's Pizza introduced Amazon Echo ordering capabilities, it addressed a tangible consumer benefit: the ability to order their favorite pie without lifting a finger. Domino's is just one example of how companies are using artificial intelligence (AI) to drive consumer engagement and awareness by offering a discrete utility to customers. While AI might feel like a fringe -- and perhaps somewhat futuristic -- marketing tactic, home devices like Amazon Echo (now in 8 million homes) and Google Home are bringing these types of experiences to the mainstream. With more consumers springing for home assistant products, forward-thinking companies are identifying new and novel ways to fit into their consumers' lives.