Daisy Sound's First Headphones Are Premium, High-Quality--and Just a Little Bit Cheaper

Daisy's First Headphones Are Premium, High-Quality--and Just a Little Bit Cheaper The California-based startup enters a crowded headphone market with a $399 chiseled-aluminum gamble. Jack Mulroe thinks the premium headphone market is boring. Too focused on black, samey-looking devices; too caught up in the "spec wars" to figure out what the very best headset is . He just wants his California-inspired headphones to help people chill. "I just saw a pattern of there being kind of a dead space, honestly, in the headphone market, where the most recent culturally relevant brand was Beats," Mulroe says.