Why Your Company's Next Big Design Challenge Is Invisible

Chances are you're part of a company built on the recent wave of mobile and cloud advances. Your business depends on your customer's ability and willingness to absorb the experience you've created across desktop, mobile, and the cloud and to respond accordingly with clicks, swipes, and touches. But that mode of customer interaction is about to diminish, and in some cases disappear, giving way to'invisible interfaces' like voice and gesture. How will you prepare your business for this shift? If you ask Siri for directions while you're driving hands-free, or ask Alexa to play an audiobook while you're mixing the dinner salad, you're familiar with an invisible interface.