7 Out Of 10 CMOs Are Trusting This 1 Technology For Transformative Results In 2018

More than seven out of every ten marketers are trusting just one technology to make sense of all their challenges in 2018. And it just might succeed ... if it doesn't also take their jobs. Or if privacy regulations reduce the amount of data available to power it. Artificial intelligence is set to be the most transformative technology in marketing in 2018, according to more than 345 CMOs, CEOs, and marketing experts I surveyed recently. This past year, marketers learned that they had too much data. Too much to understand, and too much data to react to.