Does AI-Flavored Feedback Require a Human Touch?

Companies must choose whether humans or machines should get the last word on employee performance. Digital tools and technologies are now relentlessly and remorselessly transforming how performance management works. Customized and continuous data-driven feedback is becoming a new normal for enterprises worldwide. This feedback appears both qualitatively and quantitatively superior to its performance review precursors and should lead to better outcomes. But does AI-flavored feedback require a human touch to measurably improve its impact?