AI to predict if you want fries with that burger
Artificial intelligence is heralded as a technology with the power to transform medicine, finance and scientific research. Soon it will know whether you want chips with your burger too. McDonald's has spent millions of dollars buying AI companies as it starts to use the technology to entice customers to buy more. It aims to be the "Amazon of fast food", knowing who its customers are, what they order and what else they might like. Steve Easterbrook, the chief executive, said consumers were unlikely to know that AI was being used. "There is nothing that the customer has to adjust to.
Oct-25-2019, 09:08:22 GMT