You can pay 15,000 to touch this MacBook Pro's screen. Hurray?

This is your Apple premium in 2026. Macs now cost about what I paid for a used car a year ago. You know where this money is going, of course. Apple's latest 14-inch MacBook Pro starts at $2,899, and the optional 16-inch model--where the premium goodies begin--starts at $3,399. Load up your MacBook Pro with 128GB of memory, and you've just committed to a $7,399 laptop, at or above the highest echelons of the Surface Laptop Ultra and competing RTX Spark machines.