Apple is charging you an AI tax. There are many things you can buy for $10,000: A nose job. With luck, a used car. Or you could purchase a MacBook Pro. That's how much the highest-end, fully loaded version of Apple's laptop now costs--$3,000 more than it did last week. Maybe you don't need the most powerful MacBook Pro.

Apple has warned about MacBook prices rising, making these Prime Day deals even more worthwhile to consider. MacBooks tend to be the cheapest on Amazon, making them a great product to shop for on Prime Day . These days, though, it's increasingly confusing to know which one is right for you. The dependable MacBook Air, powerful MacBook Pro, and affordable MacBook Neo are all on sale for Prime Day, though none are significant discounts beyond the norm. With the recent announcement of Apple's price hikes on Thursday, however, these prices have a new context.

Apple has dramatically jacked up the price of MacBooks, making the current Prime Day pricing that much more enticing. The company called price increases on its products "inevitable" just a couple of weeks ago. On Thursday afternoon, they became official on Apple's website. Its flashy new MacBook Neo is up $100, now at $699. Meanwhile, the MacBook Air gets a $200 price hike, now starting at $1,299.

I tested all the major webcams across the price spectrum in attempts to find the very best. Here's what I learned.

A more exciting MacBook Pro is waiting in the wings, but the M5 Max shows the continued success of Apple Silicon. The M5 Max is a monster performer. Gaming is surprisingly smooth, and on-device AI speeds up. The display, keyboard, ports, and speakers remain top-of-class. The MacBook Pro is in its awkward era.

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Kentucky mother and daughter turn down $26.5MILLION to sell their farms to secretive tech giant that wants to build data center there Horrifying next twist in the Alexander brothers case: MAUREEN CALLAHAN exposes an unthinkable perversion that's been hiding in plain sight Hollywood icon who starred in Psycho after Hitchcock dubbed her'my new Grace Kelly' looks incredible at 95 Kylie Jenner's total humiliation in Hollywood: Derogatory rumor leaves her boyfriend's peers'laughing at her' behind her back Tucker Carlson erupts at Trump adviser as she hurls'SLANDER' claim linking him to synagogue shooting Ben Affleck'scores $600m deal' with Netflix to sell his AI film start-up Long hair over 45 is ageing and try-hard. I've finally cut mine off. Alexander brothers' alleged HIGH SCHOOL rape video: Classmates speak out on sickening footage... as creepy unseen photos are exposed Heartbreaking video shows very elderly DoorDash driver shuffle down customer's driveway with coffee order because he is too poor to retire Amber Valletta, 52, was a '90s Vogue model who made movies with Sandra Bullock and Kate Hudson, see her now Model Cindy Crawford, 60, mocked for her'out of touch' morning routine: 'Nothing about this is normal' READ MORE: 'This is insanity for $600': Apple fans BLAST the new iPhone 17e Apple appears to have accidentally leaked the name of its new budget MacBook, ahead of its grand reveal today. The low-cost device is expected to be the final gadget in a flurry of launches this week, following the iPhone 17e, new iPad Air, MacBook Pro and MacBook Air. Eagle-eyed fans have spotted a regulatory document on Apple's website, listing a'MacBook Neo' under the 2026 release section.

Gear Computers 10 things to know about Apple's new M5 Pro and M5 Max MacBook Pros The latest versions of Apple's MacBook Pro laptops include M5 chips with revamped architecture to bring performance upgrades across the board. The new computers look similar, but the guts have gotten revamped. We may earn revenue from the products available on this page and participate in affiliate programs. Apple's latest MacBook Pro refresh landed today with two new processors, the M5 Pro and M5 Max, built on what the company calls its Fusion Architecture. We have already been using the vanilla M5 chip in the latest version of the Apple Vision Pro headset, but these new MBP models crank up the power level even more.

How to Choose a Computer Monitor You Won't Hate in a Few Years PC monitors are cheaper, faster, and more beautiful than ever. Here's how to pick one that will suit your needs and budget. Most people treat their monitor like a printer. They just want it to work without having to think about it. But if you work from home or spend hours gaming every night, it's worth an upgrade. And that's where things can get complicated. Do you pay extra for more ports?

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