Amazon Alexa Smart Speaker Market Share Dips Below 70% In U.S., Google Rises to 25% - Voicebot

A new study from Edison Research and NPR reports that Amazon Echo maintains almost a three-to-one consumer market share advantage over Google Home in the U.S., but the gap narrowed considerably in 2017 to settle at 69% to 25%. This represents the first time Amazon has dropped below 70% market share. The data was collected during a telephone survey of 1,010 adults the last week of December after the 2017 holiday season concluded. The market share data was derived from an email interview with the research principle and the report's representation that 16% of survey participants owned a smart speaker of any type, 11% indicated Amazon Echo ownership and 4% for Google Home. Amazon Echo was the only smart speaker for nearly two years.