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When it comes to enterprise customer care, machine learning enables virtual assistant solutions to automate tasks that used to require a live agent: password resets, address and complex information collection, even sales support. Integrating machine learning into enterprise customer care opens doors to more flexible automated solutions. With the growing challenges and volume of customer interactions that most companies must handle, that flexibility, efficiency, and accuracy is exactly what's needed. By incorporating natural language processing, many of today's automated customer care solutions can more accurately understand what callers are saying.