The Value of AI and Machine Learning in Digital Transformation

In essence, sentiment analysis is the process of gauging the emotional tone behind a series of words, used to gain an understanding of the emotions, attitudes and opinions expressed within a customer's online mentions. Real-world examples include the Obama administration using SA to measure public responses to campaign messages ahead of 2012 presidential election, and Expedia Canada taking advantage of SA to quickly understand negative consumer attitudes to the music used in one of their adverts.