Siri, What Do You Most Often Help With? - eMarketer

Artificial intelligence (AI) assistants, like Apple's Siri and Microsoft's Cortana, can help internet users with a variety of activities, especially when they're on the go. According to June 2016 research, nearly two-thirds of AI users in the US use these personal assistants to answer general questions. San Francisco, CA–based AYTM Market Research surveyed 1,000 US internet users about their dealings with an AI assistant. Overall, 58% had never used one, while about a quarter used AI assistants on at least a monthly basis. According to the survey, the majority (64.5%) of AI users said they used AI assistants to ask general questions, followed by getting directions while driving (39.7%) and making calls (25.2%). Other research confirms, though, that few mobile phone owners in the US actually use a voice-controlled personal assistant regularly.