Lola is Booking.com's new AI travel agent

Ever since AI agents came along, people have been trying to turn them into personal assistants that do things like book travel. Now, a new AI Assistant called Lola backed by Booking.com It will offer "personalized recommendations, live availability and pricing, direct booking, preferred rates and benefits," the company said in its launch release. It can recommend and reserve a hotel, restaurant, events, activities or entire trips. The company's launch partners include ResX, CLEAR, BLADE, Aero, SeatGeek, GetYourGuide, Nuitee and Ten Group, plus Booking's own brands Booking.com,