AI/BOTS: Machine Learning on Online Fraud PYMNTS.com

Technological advances are pushing the boundaries for what's possible in a variety of industries. Within the retail industry specifically, artificial intelligence (AI) is moving the ball for a lot of merchants looking to not only streamline their business operations but provide a more personalized experience for consumers. Stemming from AI, machine learning is helping technology move at a swifter rate, and as more people bring their shopping needs into the online world, it's likely that machine learning will play a larger role moving forward. Machine learning applies AI to take up-to-date data to help improve upon an experience without any human interaction. In a sense, machine learning is the autopilot for the digital arena.