10 Ways to Use Machine Learning Marketing to Grow Your Business

The relationship between machine learning (ML) and marketing has been strengthening in the past years, resulting in the emergence of a new set of strategies and tools that optimize the process. A modern marketer is left with no choice except to jump on bandwagon to stay in competition and maintain the required skill-set in the industry. One the other hand, we have all been wishing to have this revolutionary way of performing marketing tasks. Your customers are at the center of your business, and you can finally deliver on this fact by using ML to your advantage. With the ability to track and analyze data with the purpose of driving customer engagement, ML has numerous uses in marketing.