Four Tips to Hack Your Growth Marketing

This is a simple framework for how to look at your overall growth if you are a B2B SaaS company. Here are some tips to make each of these phases more effective! In a world where omnichannel marketing is the standard, it can be easy to get bogged down in the specifics of each channel and forget that orchestration between them is just as important. The top of your funnel should feel seamless to prospective customers--not like a mish-mash of retargeted ads, messages, poorly timed or impersonal emails, and collateral that doesn't quite address their unique needs . Furthermore, your top of funnel experiments should be designed based on a deeper understanding of customers reaching Core Value--and eventually Platform Value.