5 Disruptions to Marketing, Part 1: Digital Transformation - Chief Marketing Technologist

This is not your typical "predictions for 2017" story. But it is a serious call to prepare yourself for a transformative year ahead. I believe that marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. I know, that sounds like hyperbole, but it's not. These are big tectonic shifts, and they will grow in magnitude over the next 12 months.