The future of AI search could revolutionize the way you go out for pizza

Start-ups are hoping new artificial intelligence (AI) techniques that make searching the web more like talking to a friend will help them take on Google. Companies are developing search software that understands natural language, something that has typically been difficult for computers to do. Israel-based start-up Twiggle has come up with a solution specifically for e-commerce. The company, backed by Chinese online shopping giant Alibaba, is trying to help make searching sites for items a lot easier. "We are trying to bring the search experience as close as possible to the positive aspect of the in-store experience," Amir Konigsberg, chief executive of Twiggle, told CNBC in a phone interview on Wednesday.