Salesforce's Einstein: Genius Or Not?

Salesforce announced their shiny new AI initiative, Einstein, on the 19th September and the excitement is palpable. Understandably as AI will be able to predict how leads are likely to prosper, suggest further contacts, automate tasks, and it is an addition compatible with any of Salesforce's existing clouds, specialised versions included. However, it is crucial to note that the success and accuracy of such innovative technology is directly related to the quality of the data existing within any given Salesforce system. So, why do we love Salesforce? We love it because it can be designed around specific business processes and be customized to work for us.