Why algorithms will be at the core of our AI-powered future, and why you should care

For the second year in a row, We Are Social had the privilege of presenting at Vivid Sydney this year. Already one of the world's leading festivals, Vivid is a bit like SXSW: an amalgam of inspiring people, creative work, and fresh ideas across a variety of themes and topics. For our 2017 keynote, I joined forces with We Are Social's Sydney MD, Suzie Shaw, to explore the impact that algorithms and machine learning are having on every aspect of our lives, and what that means for marketing. You'll find our complete presentation in the SlideShare embed above (click here if that's not working for you), but we thought it might help to dig a bit deeper into our narrative too. More than half of the world's population now uses the internet, and we're increasingly taking that connectivity with us wherever we go thanks to our smartphones.