Next Level Digital Transformation: How CMOs Can Break Down Organisational Silos.

Despite the accelerated adoption of digital in recent years, some organisations are still trying to unlock true value from their transformation efforts to date – however as budgets compress and global economic uncertainty grows, many analysts are suggesting growth in the IT & Digital spend is essential for maintaining competitive advantage and staying operationally efficient. True digital transformation can only be seen when every function of an organisation comes together, providing the essential cohesion to innovate effectively and generate true transformation value. Whatever position a company is in, one thing that is clear is that the current generation of marketing and digital leaders is delivering cutting edge digital transformation programmes means continuing to break down organisational siloes wherever possible. This theme has been emphasised since everyone emerged from the pandemic. James McGough, Founder of Europe's biggest technology EXPO – DTX, believes crucial to this is the need for professionals to learn more about their own organisations: ''We have a lot of key discoveries in this area - 71% of our recent C level visitors have told us they no longer wanted to work in what I call'departmental isolation' and were actively seeking to work with others across their organisation to help realise the digital industry's massive potential." While leading companies can access a new world of possibilities by shifting to digital collaboration in all areas of their company, with technology stacks continuing to change rapidly, many marketing leaders are finding more obstacles to navigate than successes. Alex Vail, Chief Marketing Officer, R2 Factory at Rolls Royce feels more collaboration between all teams in order to share ideas, technology and data in new safe and secure ways is the answer to delivering real change: "Digital Transformation is hard.