What Is Digital Supply Chain Management?

Take an e-commerce website, for example. Its digital supply chain includes the website's developers, its administrators, the cloud services company that hosts the website's data, the CMS provider, and the devices that consumers use to access the website. In addition, every third-party technology provider whose code provides functionality to the website -- e-commerce plugins, personalized recommendation engines, advanced analytics services, inventory tracking solutions, custom product builder, chatbots, etc. -- should also be considered part of the digital supply chain.