Issue 434: CognitionX Data Science, AI and Machine Learning Briefing - CognitionX

Adobe is aiming to give marketers more control and transparency over targeting algorithms as it updates Adobe Target tools. The company's Experience Cloud, which encompasses Adobe's Marketing Cloud, is now managing 233T customer transactions a year with more than 150B emails sent through Adobe Campaign. A customer transaction includes a link click, web visit, opens and other items included in a digital footprint. Drew Burns, principal product marketing manager for Adobe's digital marketing unit, said the company's AI platform is absorbing CRM data, industry metrics and individual profiles to give customers more control of the algorithms. "Customers can constrain and customise the algorithms based on what their goals are. We're giving a lot of control to marketers," said Burns.