Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce

In an age of digital disruption, customers, partners, suppliers, and employees have grown accustomed to massive market choice, a plethora of pricing and policy options, and convenient delivery. The rise in expectations creates an insatiable cycle of satisfaction and disappointment that an omni-channel approach alone cannot deliver. Today, omni- channel plays only a temporary role as organizations must progress forward. Lack of relevance leads to lack of engagement. Contextual relevancy can be correlated to an immediate effect on the top line. Constellation estimates that lack of content relevancy often results in 83 percent lower response rates in the average marketing campaign.