Build taxonomy-based contextual targeting using AWS Media Intelligence and Hugging Face BERT

As new data privacy regulations like GDPR (General Data Protection Regulation, 2017) have come into effect, customers are under increased pressure to monetize media assets while abiding by the new rules. Monetizing media while respecting privacy regulations requires the ability to automatically extract granular metadata from assets like text, images, video, and audio files at internet scale. It also requires a scalable way to map media assets to industry taxonomies that facilitate discovery and monetization of content. This use case is particularly significant for the advertising industry as data privacy rules cause a shift from behavioral targeting using third-party cookies. Third-party cookies help enable personalized ads for web users, and allow advertisers to reach their intended audience.