Machine Learning And RUM Are A Pivoting Point For Online Business

You can't overlook the importance of machine learning in modern business practices. Machine learning is proving to be especially valuable for online businesses. One of the most important ways companies are using machine learning is with real user monitoring. Real user monitoring, or RUM, is a process that allows developers and business owners to see how their customers are interacting with a website in real-time. The process monitors page view requests as well as HTTP input to see where visitors are going, how long they're staying on the site and where they came from.